SEE CLEARLY METHOD

Lately the airwaves have been bombarded with ads for the See Clearly Method, which claim that by using their powerful techniques, the need for glasses will be eliminated - in fact, that eyeglasses contributes to worsening of the eyes.

Is there any truth to the claims? Is the See Clearly Method a serious option for eyeglass wearers?

I decided to inquire about their methods, and started by calling them as a "layperson."

The friendly receptionist said that all of the conditions I mentioned could be cured, citing several scientifically impossible explanations.

I requested and received a free video that attempted to explain their methods. The video was very professionally done, with Marianne Hartley as their spokesperson, and well-written in language that would sound convincing to a layperson.

I have wondered how such outrageous claims could be allowed on the airwaves. Whether it's for getting out of debt, weight loss, hair growth, the scam is usually the same - a free video that are marvels of marketing and prose than entice the non-professional viewer to send in their money.

In the case of See Clearly, I know of two patients who purchased the first installment. One said that she did not have time to try the techniques, even though she had purchased and received it months earlier. The other used the techniques in the tape and, although he experienced no improvement in vision, his eyes felt better.

The first lawsuit against the See Clearly Method has been filed in Iowa where the state's attorney general alleges that a combination of misleading and unfair marketing tactics is being used to sell the kits. The alleged illegal tactics include exaggerated claims of effectiveness, false implications of scientific validity, and misleading consumer testimonials in advertising. The suit asks the court to halt the unfair and deceptive practices, assess civil penalties and provide appropriate reimbursement for consumers.